guizio · MARINI

This Guizio campaign is shot like a lost tape: a slightly unsettling satire of influencer culture, where experiencing the moment matters less than proving online that you were there.

A bachelorette party unfolds in a luxurious Parisian hotel suite, surrounded by gorgeous girls dressed head-to-toe in Guizio. But beneath the glossy surface, everything feels strangely performative, empty and dull. Every moment is staged for the camera; every gesture is made to be captured, posted and validated. Nobody seems to be having any actual fun.

An outtake from the bride’s performance gained over 3 million views on the brand’s Instagram in just four days, making the campaign the most viral piece of content in the brand’s social media history.