Marc Jacobs · Social Campaign

The girl falling down the stairs video quickly went viral across Instagram and TikTok, amassing millions of views and becoming one of Marc Jacobs' most talked-about social campaigns. The concept exemplifies Shadrinsky's signature style: combining luxury fashion with absurd physical comedy, creating highly shareable content that blurs the line between fashion advertising and internet culture. This campaign was part of the broader creative partnership between Marc Jacobs and Shadrinsky that ultimately led to the more elaborate films for the 40th Anniversary Campaign.