alexanderwang · Social Campaign

alexanderwang was the first fashion brand to collaborate with Shadrinsky, commissioning the duo after discovering their signature video style. The resulting content went viral almost immediately, earning millions of views across the brand's social platforms. Its success opened the door to collaborations with leading fashion houses such as Mugler, Jean Paul Gaultier, and Marc Jacobs.

Shadrinsky played a key role in developing the "A Wang Girl" character, translating alexanderwang's brand identity into a bold, powerful, and confidently sexy on-screen persona.